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An ultrasound posted on Instagram. Does a physician have a duty to warn?

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Early this month, Joanna Gaines, co-host of HGTV’s popular Fixer Upper, shared her pregnancy news with the world via a baby bump photo and an ultrasound, both posted to Instagram. The congratulations began pouring in from excited fans. But the conversation took a dark turn when a physician commented that the ultrasound appeared to show that Gaines’s baby might have hydrops fetalis. This is a potentially fatal condition in which abnormal amounts of fluid build up in a developing baby’s body. Tabloids such as TMZ and the Hollywood Reporter ran stories about the potential problem.

Not that long ago, photocopying and sending news by mail limited the sharing of an ultrasound image of a developing baby with a few friends and family members. In the age of Facebook and Instagram, such images can be instantly shared with all of one€™s social media followers, and their followers, and so on. Such images can go viral.

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